stimulated recall

when asking someone to recall an event or experience, a relevant stimulus, such as a video recording of the event, is used

For example: when a research participant is observed using a think aloud protocol, the think aloud session may be recorded, and extracts used as foci for subsequent interviews

See: Think aloud

questionnaires

Questionniares are data collection instruments that seek to elicit subjective information – views, opinions, values…

Read more about Questionnaires

open questions

invite a wide range of potential responses

Open (rather than closed) questions are more suited for interviews and questionnaires when the researcher is seeking to learn about the opinions, values etc., of respondents in terms of what is important to them and how they construe their experience (e.g., in idiographic research)

See: Question types

Q methodology

a strategy for identifying subjective opinions involving the analysis of data collected by asking participants to organise/rank statements on cards

See: Q methodology

observer effect

is the potential effect of an observer on the observed situation (such that what is observed may be different form what would happen in the absence of the observer)

See : The observer effect