the calorie is holding on stubbornly

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An example of anthropomorphism in writing about science:

"The calorie has been officially banned from commercial use as a unit since January 1st, 1975. In spite of this, the calorie is still holding on stubbornly and its replacement, the joule, is therefore having a hard time establishing itself."

Schwenk, E. (1994). My name is Becquerel. The stories of the scientists whose names were given to the international units of measure (M. Beall, Trans.). Hoechst Aktiengesellschaft.

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Author: Keith

Former school and college science teacher, teacher educator, research supervisor, and research methods lecturer. Emeritus Professor of Science Education at the University of Cambridge.