Developing intellectual sophistication – but not in data services

Keith S. Taber

Dear Alka

Thank you for your email on the subject of 'Developing Intellectual Sophistication and Scientific Thinking–The Schemes of William G. Perry and Deanna Kuhn', a topic that is of some considerable interest to me. Indeed, amazingly, I have written on this very topic.

I understand you are trying to sell me some kind of data services – including 'Web Data Scraping' and 'Healthcare Data Mining' and even 'Medical billing' – which all sounds wonderful, even if I have no idea why I would want to make any use of (let alone pay you for) these services.

I was pleased to read that you provide "Data Scraping & Data Processing service provider with an immaculate track record of delivering services to clients in USA, Canada, Australia, UK and Europe."

I assume that 'data scraping' involves using machine algorithms to locate information on the web which can help locate and connect those who have common interests? I imagine that you have used you own "immaculate … services" to identify my article on 'Developing Intellectual Sophistication and Scientific Thinking–The Schemes of William G. Perry and Deanna Kuhn' as a tag line to get my attention and to identify me as someone who might have a need for and budget for buying into your services.

There is a convention shared among honest users of the internet which is that a subject line should relate to the content of an email – so an email with the subject heading "Developing Intellectual Sophistication and Scientific Thinking–The Schemes of William G. Perry and Deanna Kuhn' would be expected to have something to do with, well, developing intellectual sophistication and scientific thinking and/or the schemes of William G. Perry and Deanna Kuhn. As your email message body has no connection with the subject heading, this suggests that either:
a) your company is just not very good at extracting and interpreting data from the Internet, or
b) in common with most emails I get which try to attract my attention with irrelevant subject headers, your services are actually a scam – and that you have simply sent messages to a vast number of email addresses hoping that some of the recipients may actually have some use for such services and be willing to send you money.

After all, if your organisation had any competence in data processing services, I imagine it would not be targeting a retired academic with services such as 'medical billing' which clearly have absolutely no relevance.

Yours,

Keith

An honest reply

Shortly after I fired off the reply above, and then posted it here, I received a personal response (and apology) assuring me that the company are genuinely seeking to offer their services and working hard to build up clientele – not out to scam anyone. Had this had been a scam I imagine they would have just ignored my response as the process works by sending out blanket emailing (to as many addresses as possible) and then identifying potential 'marks' (people susceptible to parting with their money) from any responses to focus on. Other responses would just be ignored, as (unlike a genuine business that would be expected to respond to all genuine correspondence) scammers focus their energy on the most likely targets. So I am happy to accept this was just ill-judged, rather than anything underhand.

[I have noticed that the footer of the original email told me "This email may contain information that is privileged, confidential or otherwise protected from disclosure. It may not be used by, or its contents copied or disclosed to, persons other than the address(ees)" so it seems I should not have shared it here –  but then sending out unsolicited emails with such claims is another questionable practice that I've commented on before: 'It's a secret conference invitation: pass it on…'.]

Author: Keith

Former school and college science teacher, teacher educator, research supervisor, and research methods lecturer. Emeritus Professor of Science Education at the University of Cambridge.

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