An example of anthropomrphism in science journalism:
"Making a BEC traditionally involves the two-step cooling of a cloud of atoms contained in a magnetic trap. The first step is laser cooling. It involves choosing an electronic transition of the atom to be cooled and irradiating the atom cloud with laser light of an energy slightly below this transition. For the most energetic atoms trying to climb out of the trap, the laser light is blue-shifted to the transition frequency. These atoms can therefore absorb a photon, which pushes them back. It also promotes the atoms into the excited state. When the atom decays back to the ground state, it emits a photon of a higher energy than the one it absorbed. The overall effect is that the gas cools and becomes denser."
Tim Wogan
Wogan, T. (2013) Laser-cooled Bose-Einstein condensate is a first, Physics World.
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