An example of anthropomorphism in public science discourse:
"If there's a lot of loud sound, the hearing aid will realise, 'I don't need to amplify this very much'…all hearing aids assume that if you are listening to someone, you'll be facing them…The hearing aid will analyse the sound coming in and if it thinks this is not speech, it will turn the level down a bit."
Prof. Kevin Munro (Professor of Audiology at the University of Manchester) was being interviewed on an episode ('Why do we lose our hearing with age?') of BBC Inside Science.
Read examples of anthropomorphism in science
